04Global Concept
Global Concept
E-commerce content production
Always-on e-commerce content for Global Concept — product stills and short videos produced as a single connected library for catalogue, paid, and social.
Created by Mark Mindubaev
Role
Lead on production — photography, video, and post for the e-commerce content library.
Scope
Studio direction across the season's product range, with a parallel set of short videos for online and paid.
Outcome
A consistent, high-volume library of stills and motion for the brand's catalogue and paid channels.
